Production Truck Reveal at SAP Center

By Eva Barrows

Brand new truck, check. Industry standard broadcast equipment installed, check. Sleek community-media-centric vehicle wrap applied, check. Midpen Media Center’s new event coverage-ready sports production truck rolled out to make its public debut Monday, March 18th at SAP Center in San Jose.

The San Jose Sharks Foundation and the Midpen Media Center celebrated the success of their partnership building the sports production truck together. The San Jose Sharks Foundation’s generous 100,000 dollar grant funded the new vehicle and equipment. The investment ensures the continuance of Midpen Media Center’s Youth Sports Broadcasting & Career Horizons program. The Midpen Media Center was in charge of ordering the truck and equipping it with brand new technology. The truck’s colorful exterior visually brings the two organization together – blue and green MC logo and the Sharks teal logo swimming in for a bite.

Voice of the Sharks, play-by-play commentator Dan Rusanowsky spoke about the importance of the sports production truck, in a presentation for event attendees. When he was growing up, there was no opportunity for him to study broadcasting, which made it a dream. Having this resource is an introduction to the field of broadcasting for youth, the future of the profession.

Midpen Media Center Board President Sue Purdy-Pelosi spoke about how the new truck will create a higher level of professionalism and quality product at local event coverage. Sara Bennett, Youth Sports Program Manager, shared how the old truck was breaking down and her vast appreciation for the new one. She stressed the fact that trainees will now be learning industry standard skills on current technology. The new truck will be able to serve more communities in broadcast skills and in media coverage.

Event attendees, staff and board members from both organizations and a few youth crew members got to try out the mobile studio. Inside the truck, switcher, audio board and graphics stations line the back wall below five flat screen monitors. A few cameras stationed outside transmitted the event’s party atmosphere to the monitors.

If you missed the launch, you can watch our Facebook Live video of the speakers or listen to San Jose Sharks Tank Talk Podcast “Future of Broadcasting” for Dan Rusanowsky’s interviews with Sue and Sara.

Middle school to high school youth interested in learning sports broadcasting can sign up for our summer camp training sessions. Adults interested in being a part of the production truck crew at community events can contact Sara Bennett ( for information on training opportunities.

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